Art of War: Asian Carriers March Against U.S. Carriers in the Battle for Lowest Premium Economy Fares to Asia

Fly to Asia in Premium Economy for only $10 per flight hour more than Economy.

If Premium Economy were a new ice cream, it would be the flavor of the year. Talk about finding a market niche. Well, to be fair, the Europeans came up with the idea 20 years ago; it’s just taken many others to catch on.

But it has–with sprinkles on top–and now the price battle is on, not just among U.S. airlines, but also major overseas carriers such as Japan Airlines and Cathay Pacific, for example. In the past those airlines rarely discounted Premium Economy seats, but now they’re melting down their prices.