In name only, how airlines have tortured the value of elite status and why loyalty-free travelers are happiest.
When United announced its big elite program devaluation last month, you would have expected a bigger reaction. But we are so bombarded with a high volume of news each day that it’s easy to quickly forget about each world-changing scare that comes our way from one week to the next. Indeed, it becomes old news three days later.
That’s what came to mind when I heard about United dismantling their elite status just weeks ago.