Frequency Programs: All-Business Class vs. Legacy Carriers

February 2008
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How their mileage programs stack up

There’s no argument that the all-Business Class carriers are a welcome addition to the North Atlantic. At the very least they made legacy carriers, such as American, realize they needed to upgrade their services. But the picture looks very different when the upstarts are compared to the veterans on the basis of their mileage programs. Look at the table below. When it comes to mileage program benefits the all-Business Class carriers say “no,” and the legacy carriers say “yes.” That’s one of the reasons why American was able to deal a deathblow to MAXjet in December. Once the big guy equaled the fare and upgraded its Business Class product, the mileage program benefits started to weigh in on customer choice. Sometimes you have to know when you’ve got it good.

[table_opt style="gray-header" id="1551 " width="" alignment="center" responsive="all" heading="thcenter" rows="tdcenter"]

Delta Transfer Bonus

Unused miles are everywhere. You likely don’t have to look far to find family or friends with miles that they’ll never use. Or, maybe you’re the one with the excess miles. Either way, you can help each other get that award ticket, now cheaper than ever. Through March 31, Delta is offering a promotion to encourage miles transfers. Give someone miles and Delta adds a 20% bonus, 30% if the recipient is a Medallion member.

Example: If you are a SkyMiles member and transfer 10,000 miles, your recipient will receive a bonus of 2,000 miles for a total of 12,000 miles.

www.delta.com/skymiles/buy_transfer/transfer_miles/transfer_miles_lto/index.jsp

How their mileage programs stack up

There’s no argument that the all-Business Class carriers are a welcome addition to the North Atlantic. At the very least they made legacy carriers, such as American, realize they needed to upgrade their services. But the picture looks very different when the upstarts are compared to the veterans on the basis of their mileage programs. Look at the table below. When it comes to mileage program benefits the all-Business Class carriers say “no,” and the legacy carriers say “yes.” That’s one of the reasons why American was able to deal a deathblow to MAXjet in December. Once the big guy equaled the fare and upgraded its Business Class product, the mileage program benefits started to weigh in on customer choice. Sometimes you have to know when you’ve got it good.

[table_opt style="gray-header" id="1551 " width="" alignment="center" responsive="all" heading="thcenter" rows="tdcenter"]

Delta Transfer Bonus

Unused miles are everywhere. You likely don’t have to look far to find family or friends with miles that they’ll never use. Or, maybe you’re the one with the excess miles. Either way, you can help each other get that award ticket, now cheaper than ever. Through March 31, Delta is offering a promotion...

[["<strong>Airline and Program<\/strong>","<strong>Lowest Current Advance Fare<\/strong>","<strong>Earning Based on Buying a Business Class Ticket<\/strong>","<strong>Upgrade<\/strong>","<strong>Free Ticket Cost<\/strong>","<strong>Earn or Redeem with Air\/Hotel\/Car Partners<\/strong>","<strong>Buy Miles<\/strong>","<strong>Earning Per Flight (R\/T)<\/strong>","<strong>Trips Flown to Earn Free Ticket<\/strong>"],["Silverjet \/ Silverjet Set (Business Only)","$2,198 ","1 free ticket for every 10 tickets booked (R\/T)","N\/A","10 Tickets (R\/T)","No","No","10%","10"],["Eos \/ Club 48","$2,650 ","7,500 points one-way or 15,000 points round-trip. ","N\/A","135,000","No","No","15,000","9"],["American \/ AAdvantage","$2,250 ","125% miles","Yes","90,000","Yes","Yes","8,644","11"],["Continental \/ OnePass","$2,322 ","150% miles","Yes","90,000","Yes","Yes","10,373","9"],["Delta \/ SkyMiles","$2,250 ","150% miles","Yes","90,000","Yes","Yes","10,373","9"],["British Airways \/ Executive Club","$3,040 ","150% miles","Yes","100,000","Yes","Yes","10,373","10"],["Virgin Atlantic \/ Flying Club","$3,737 ","200% miles","Yes","90,000","Yes","Yes","13,832","7"]]
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