Fully Leveraged Options: How to Score Better Seats, Lower Prices, AND Companion Kisses

November 2025
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Part 3 in the Options Intelligence Series: Using airline hold mechanisms to control premium travel – and how being fully leveraged upgrades other areas of life

“I always say don’t make plans, make options.”
– Jennifer Aniston

CONTEXT: We’re talking about a purchase – $1,000 to $10,000+ depending on who you are and what you’re working with. That’s not trivial. But here’s the thing: it’s actually the least of what’s at stake.

Your vacation doesn’t start when you arrive. It starts when you walk into the airport. And if you land beaten up from a cramped seat, bad timing, and too many layovers, that energy carries forward. Combined with jetlag, a rough flight can set a sour tone for the first couple of days of your trip.

The return works the same way – maybe worse. A brutal flight home doesn’t just exhaust you. It dampens the memories. It flattens the vibe you spent a week or more building.

Your flight frames the experience. And how you book that flight – the attention you give it while you’re still on the ground – determines whether you’ll spend 20 hours in the sky with regret or relief.

Let’s be real.

Singapore Airlines - Unforgettable

9:43 PM – The Text Thread

Sarah (6:32 PM): Hey babe! I booked the hotel in Paris! The one we talked about!

You (6:45 PM): That’s great! I’m wrapping up this project deadline, will look for flights as promised

Sarah (7:18 PM): Did you book the flights yet?

You (7:22 PM): Still working, will check before long

Sarah (8:41 PM): Honey, our friends already booked their tickets at lunch. Do we have tickets?

You (8:43 PM): Looking now

Sarah (9:43 PM): I BOOKED THE HOTEL. I need to know we can GET THERE. Why don’t you have tickets yet??

Sound Familiar?

You are at work. Project deadline. It is 9:43 PM.

Your companion booked the hotel this morning. Her friends bought airline tickets at lunch.

And you? You have got nothing.

Not because you are lazy. Because you are SMART.

You’re a life-experience, bang-for-buck kind of guy.

You know that the easiest ticket to book right this second probably isn’t the best-quality seat at the best price. That would be pure luck.

Just like any purchase in life you might make.

And you do not operate on luck.

But now she is freaking out. The pressure is mounting. And you are about to cave and book whatever mediocre option is in front of you just to get her off your back.

What if there was a better way?

Get Your Companion Off Your Back in 10 Minutes
(Then Upgrade Everything Later)

Here is what you do RIGHT NOW:

Take 10 minutes. Lock in SOMETHING. Cash hold or award booking. Does not matter if it is perfect.

Text her back: “Yes, dear. We have tickets.”

She is happy. You are off the hook. Crisis averted.

But here is the magic: You do not actually LIKE those flights. They are not a great seat at a great price. You have long legs. You take flying seriously.

Those flights are just your insurance policy.

Now, instead of watching the news tonight, you spend an hour hunting. Comparing schedules. Seats. Checking award space.

Finding the REAL opportunity.

Tomorrow morning, you walk into the kitchen and say:

“Honey, remember those flights I told you about last night? Would you give me a big hug and a kiss if I told you I UPGRADED them? Better seats. LOWER price.

I got us a double upgrade.

I want a double kiss right now!”

That is The Hat Trick (i.e. Three Scores): Better seat + Lower price + Companion kisses.

“I have the simplest tastes. I am always satisfied with the best.”
– Oscar Wilde

What Does “Fully Leveraged” Mean Here?

Most people think travel booking is binary:

Cash fare OR award booking. This airline OR that one. Book now OR wait.

Intelligent travelers ask: Why not LOCK IN Multiple Options?

Lock in Multiple Options – without commitment – and play them off each other.

You are not choosing between options. You are CONTROLLING multiple options at the same time, then deciding from a position of strength.

> Last month, we covered Options Intelligence Applied to Mileage Award Tickets.

> In September, we covered The Option Optimizer’s Secret: How to Turn Published Fare Tickets Into Infinite Possibilities.

> This special report is all about using both of them, together – and how lucrative it can be.

“Information can bring you choices and choices bring power – educate yourself about your options and choices.”– Joy Page

The Basic Strategy:
Your Three-Step Portfolio
STEP ACTION WHAT YOU GET COST
#1: Lock It See good cash fare OR award space: Lock it in IMMEDIATELY. Cash: Book with FareLock, airline hold, cancellable booking. Award: Book with free/cheap cancellation 3-14 days with ZERO pressure. Your companion is happy.You have backup $0-$50ish
#2: Optimize It Now you have time to hunt better awards (cash is backup). Watch for fare drops (award is backup). Coordinate with companions. Strategic clarity. No panic decisions. Multiple options controlled $0-$50ish more (additional holds)
#3: Execute It Before expiration: Compare all options. Commit to best one. Cancel the losers. You have won (or just repeat the process). Best seat / best price. Zero regret. Companion kisses. Total: $0-$100ish

You Are Already Spending the Time.
Are You Getting the Right Return?

Let us kill the objection right now.

“This sounds like too much work.”

Does it?

According to Expedia, travelers conduct 50+ searches on average 45 days before booking.

Priceline says travelers spend “Two Full Work Days to Plan and Book Trips.”

Sabre claims “Europeans Spend Longer Searching for Flights than Flying.”

Keep It Real: You are ALREADY spending the time.

The question is: What are you getting for it?

Reality’s Cost / Benefit Analysis

Before you scan the table below, close your eyes for 30 seconds and imagine sitting for 20+ hours at 35,000 feet round-trip, in a sub-optimal airline seat.

Okay, open your eyes now:

SCENARIO APPROX EXTRA TIME (ASSUMING ANY) POTENTIAL SAVINGS RETURN ON TIME POTENTIAL PLUS EXPERIENCE UPGRADE RISK
Basic Economy Hunter
3 hours – or maybe
less than one – as you're
just holding things as you
do your normal searches
$50-$200 $10-$40/hour None (similar seat) $0 to $100ish on holds
Premium Economy Optimizer $500-$1,500 $100-$300/hour From a 2- to 3-Star PE Seat
Business Class Strategist $3,000-$6,000 $1,000-$2,000/hour From a 3- to 5-Star Biz Class Seat
First Class Master $10,000-$25,000 $3,000-$8,000/hour From a 4- to 5-Star First Class Seat

The Bottom Line: You are potentially making thousands of dollars per hour in savings. And getting a 5-star seat at a 5-star price – for the 20+ hours round-trip in the sky.

Risk vs. Upside: Worst case you are out $0-$50. Best case you control a $15,000-$30,000 ticket. This is exponential upside.

“I like having options, alternate lives unlived but always possible.”
Abigail Padgett

Etihad First Apartment - Unforgettable

Travel Planning’s Reality Spectrum

How are you at navigating uncertainty?

Research Paralysis Anxiety Booking Strategic Patience Options Leveraged
Comparing endlessly. Waiting for the perfect options before confirming anything. Still anxious. Might miss betterdeal tomorrow. Decisions made from fear. Partner pressure. Book NOW or we will never go!Overpaying because urgency replaced strategy. Knows how to hunt deals. But only uses ONE mechanism (cash OR awards).Leaving half the chessboard unused. Controls MULTIPLE mechanisms simultaneously. Portfolio approach. Downside eliminated. Upside maximized. Zero anxiety. Get flights you'll think and talk about for the rest of your life.

The Pattern: First Zone operates from fear. Second Zone gets stuck in research. Third uses one mechanism sequentially. Fourth Zone stacks mechanisms in parallel. Portfolio thinking beats single-path thinking every time.

“Wealth is not about having a lot of money;
it’s about having a lot of options.”
– Chris Rock

WHO
Wants to Be Fully Leveraged?

TRAVELER TYPE WHY THIS WORKS FOR YOU SUCCESS FACTOR
Solo Travelers Award space opens for single seats 5X more than pairs. No companion coordination needed. EASIEST scenario. Highest success rate. Maximum flexibility.
Business Travelers Already flying on short notice. Already making changes. No brainer. You're productive in the air. Highest tangible ROI.
The Thrifty Analyzer You love analyzing options. For $0 to $50ish you can analyze all you want without pressure. Turns your analytical nature into an asset. Finally, your research pays off.
Analysis Paralysis People You are stuck comparing endlessly. This forces a decision (lock something) while preserving optionality. Breaks the paralysis cycle. Action creates clarity.
Freedom Seekers You hate pressure from airlines OR companions. This eliminates both. You control the timeline, not them. Freedom through structure.
Bang-for-Buck Maximizers You want the MOST value per dollar. This delivers 10-30x returns. High ROI strategy. $3,000-$8,000/hour effective rate.
Experience Collectors You want the 5-star seat, the memorable flight, the story you will remember and tell for 20 years. Upgrades your life, not just your seat. Memories over money.
The Relationship Preserver Your companion is anxious. You need to keep the peace AND get a good deal. Solves both problems simultaneously. Happy companion equals happy life.
The Optimizer Freak You want to optimize all the way to departure. You can daisy chain (see below) holds and keep upgrading. Unlimited optimization potential. Keep current booking. Monitor for better space. When it appears, book it (free/cheap cancel). Repeat. Upgraded 3 times before departure. Started with okay fare and seat. Ended with best seat and fare. The REALLY big fish surface at the end. Memory of the flight lasts 20 years.
The First Class Hunter Want $30K First Class for $3K. Will accept $4K Business. First award space is hit-or-miss. Okay Business fare available NOW. Lock Business cash fare. Book ANY First award immediately. Hunt aggressively for more First space over next week. First clears - cancel Business, fly First. First does not clear - use Business. Either way: downside eliminated, upside preserved.
The Flexible Explorer Want Europe in summer but have not decided which city. Multiple options under consideration. Partner keeps changing mind. Book Business to London 40K miles, free cancel). Hold Business to Paris (cash, $20). Book Business to Frankfurt (award, free cancel). Realize: Fly Frankfurt, train to Paris, return from London. Multi-city adventure designed around opportunities. Cancel unused bookings.
The Airline Loyalty Player Have status on two airlines. Primary carrier's price is higher, holding but hope it goes down. Book back-up on second-choice airline at best price/seat. If a better deal comes with your primary carrier, grab it. If not, you have a solid Plan B.

We cannot direct the wind, but we can adjust the sails.”
– Dolly Parton

Advanced Move:
Daisychain Your Holds When Circumstances
Allow & Favor It

What happens when your hold is about to expire?

Can you extend the deal if it is still available?

What if fares go down during your hold period?

Think of this like buying stocks with options to purchase if the price goes down

Decision Table:
What to Do as Your Hold Expires?

<
IF... AND... THEN... BECAUSE...
Your hold is about to expire You found a BETTER option Hold the better option. Cancel the first hold. You upgraded + you're positioned to upgrade again.
Your HOLD is better than the latest new fares/awards. Commit to the hold. Pay for it. With a published fare, you can generally exchange for a new ticket on the same airline for up to a year (read your fare rules to be sure). With an award ticket, you can cancel for little or no fee. You controlled the best option for a win. Plus, you have future options.
The SAME fare/award is still available for a hold. EXTEND by booking a new hold. Cancel the first one. Daisy chain as long as you want/can.

The key insight: You can REPEAT this process multiple times if you are ambitious.

“I always want my options to be open.”
Clive Owen

Upgrade Optionality Intelligence

This applies to any area of life: Under-leveraged people expand options through research (passive). Life Optimizers expand options through zero-cost portfolio construction (active).

Passive Research Single Path Strategic Holds Portfolio Control
Expanding options through information gathering. Still no CONTROL over inventory. One option. All-or-nothing. If it does not work, start over. High vulnerability. Using holds/cancellations. But only ONE mechanism. Missing compound effects. Multiple mechanisms are stacked. Each one makes the others more powerful. Exponential optionality.

“Acting is like any other art form, in that you have the option to go very big or go very small.”
– Nicolas Cage

Emirates Shower Flight – Unforgettable

How
Options Leverage Intelligence
Looks in Other Domains

Domain Paralysis Anxiety Single Path Options Leveraged
Legal: Choosing Attorney Know you need legal help. Avoid it for months because it's overwhelming. Hire first lawyer Google shows. Hope they're competent. Call one attorney referral. Go with whoever answers. Have conversations with 3+ attorneys. Prepare relevant open-ended questions related to desires and decision criteria. Test beats hope.
Marketing Research ad platforms endlessly. Never launch because need more data. Run one ad. Hope it works. Panic if it does not. Run Facebook ads. Wait for results. Then try Google. Test Facebook, Google, LinkedIn ads simultaneously. See which performs best. Scale winner. Parallel testing wins.
Hiring Interview 47 candidates. Cannot decide. Position stays open for months. Hire first candidate who seems good. Pray it works out. Hire one person. See how they perform. Hire another if needed. Give 3 candidates paid trial projects. See who delivers. Hire the winner. Test beats theory.
Vendor Selection Research vendors for months. Cannot decide. Pick vendor based on website. Hope they deliver. Get proposal from one vendor. Negotiate. Get proposals from 3 vendors. Run pilot projects with top 2. Choose based on performance. Leverage competition.
Career Moves Apply to jobs for months. Never commit. Accept first job offer. Hope it is good. Negotiate with one company. Get offers from 3 companies. Negotiate simultaneously. Leverage competition. Choose the best total package.
Relationships: Finding Therapist Research therapists for months. Read reviews endlessly. Never book. Pick first therapist insurance covers. Hope they're good. Book with one therapist. See how it goes for 3 months. Schedule intro calls with 3 therapists. Do one paid session with top 2.Choose who you connect with best. Portfolio beats guessing.
Major Purchase: Vehicle Research for 6 months. Spreadsheet 27 options. Never buy. Keep old car. Buy first car you test drive. Emotional decision. Regret later. Test drive one model. Negotiate with one dealer. Take whatever they have and offer. Test drive 3+ vehicles. Get quotes from 5 dealers (email). Play them against each other. Take best total package. Leverage competition.
Healthcare: Finding Doctor Read online reviews for months. Avoid going to doctor. Health suffers. Go to closest doctor in network. Hope they're good. Book with one doctor. Stick with them even if not great. Schedule new patient visits with 3 doctors. Ask same questions. See who listens, explains well, and problem-solves. Choose best fit. Your health is worth it.

“The measure of intelligence is the ability to change.”
– Albert Einstein

The Real Question

This special report is NOT really about travel.

It is about a way of thinking.

Most people see binary choices: This OR that. Now OR later. Certainty OR flexibility.

Intelligent people ask: Why not BOTH?

They do not choose between options. They CONTROL multiple options simultaneously. Then they decide from a position of strength.

Travel is just the laboratory where this intelligence is easy to see.

But once you develop it?

You start seeing it everywhere.

The pattern is always the same.

AVERAGE APPROACH LIFE EXPERIENCE MAXIMIZERS
Expand options through research only(passive) Expand options through portfolio construction (active)
Decide from pressure Decide from strength
Choose one, between options Control multiple options simultaneously
Use one mechanism sequentially Stack mechanisms in parallel

“You have as many options as you give yourself.”
Kasie West

TRAVEL EXPERIENCE
MASTERY

Options Intelligence Applied to Mileage Award Tickets.

How to Turn Published Fare Tickets Into Infinite Possibilities.

What’s NEXT?

Where else in your life are you choosing not to leverage?

Unforgettable Life Experiences (ULEs) are there for the taking.

Where are you using one mechanism when you could be stacking three?

Where are you deciding from pressure or impatience when you could be deciding from strength?

That is Upgrade Intelligence.

And once you see it, you cannot unsee it.

Welcome to being fully leveraged.

Because the best upgrade is not just to First Class.

It is to a way of thinking that works everywhere.

See you there.

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