As reported last month, Virgin America started flying with $389 one-way First Class fares on transcon domestic routes: San Francisco-New York and New York-Los Angeles. Northwest and American matched.
While its San Francisco-Los Angeles one-way First Class fare is still $149, with no airlines matching, Virgin has bumped up its transcon fares to $449—still up to 44% below the going rate before it entered the market.
See the chart on page 8 for a look at how fares stack up a month later. As you can see, some airlines are stubbornly matching Virgin America, while others are betting that their mileage programs will keep customers from defecting.
[table_opt style="gray-header" id="1715" width="" alignment="center" responsive="all" heading="thcenter" rows="tdcenter"]
As reported last month, Virgin America started flying with $389 one-way First Class fares on transcon domestic routes: San Francisco-New York and New York-Los Angeles. Northwest and American matched.
While its San Francisco-Los Angeles one-way First Class fare is still $149, with no airlines matching, Virgin has bumped up its transcon fares to $449—still up to 44% below the going rate before it entered the market.
See the chart on page 8 for a look at how fares stack up a month later. As you can see, some airlines are stubbornly matching Virgin America, while others are betting that their mileage programs will keep customers from defecting.
[table_opt style="gray-header" id="1715" width="" alignment="center" responsive="all" heading="thcenter" rows="tdcenter"]
...