Ignore the glass-half-empty headlines about First Class award travel to Asia
I’m seeing a lot of negative reports about First Class air travel right now that contradict some of what we’ve found in our own research. And then it hit me: a lot of reporting focuses on trips with more than one traveler. Single travelers, or unaccompanied majors(!), are a different kettle of fish, and their First Class story is a lot brighter.
Airlines are pretty good at filling seats. They’ve been doing it for a long time now, and these days, big technology and data analytics help them score even more revenue. Fair enough, we’re all trying to make a buck.