Airline Tactical Fares and
The Upgrade Mindset:
A Match Made in Heaven, Part I
We’ve bestowed a lot of names on extraordinarily low premium fares over the last 21 years at FCF: Flash, Mayfly, EasyUp, Anomaly, and more. Our names intended to capture the essence of the fares, but that changes so much with the times that we’ve decided to adopt the industry’s technical term: Tactical Fares.
A rose by any other name would smell as sweet—as long as you’re in the position to sniff it out.