When, Truly, is the Best Time to Book
Your Next European Vacation?

Ever read an article about the best time to book a flight? Travel “gurus” often mention Thursday. “Midnight” is also popular. Or you’ll often see “right now,” making sure to pique your interest before then going on to give advice such as Close to departure, prices are more likely to go up (while others say down) … and … You want to start looking for deals about six months before travel … and … In general the cheapest tickets are available two to three months before travel … and … But for peak holiday travel, the cheapest tickets are available earlier than that … and … You don’t want to buy 11 months or a year in advance.

Perhaps it’s the Ides of March or when the sun’s shadow is at 37 degrees at Stonehenge. Yes, it can be rather arbitrary.

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