We’re Upgrade Open-Minded. Are You?

How you define the word ‘upgrade’ defines how you’ll travel for the rest of your life.

According to the Merriam-Webster dictionary, the word “upgrade” was first used in 1873. It was a noun meaning an increase in grade, as in the grade of a road getting steeper. In 1901, it was first used for another meaning: as a verb, “to improve; to raise the quality of…”

Somewhere between 1901 and now, the word “upgrade” took on another meaning, once again as a noun: the move from economy to Business Class (or Business to First), usually on a particular flight that has already been booked. It has been effectively hijacked and taken on a whole new meaning to those that can’t escape CAIT (Conventional Airline Industry Think).